Now what for Gennady Golovkin?
There is a saying that goes: “Want to make God laugh? Make plans.” Such was the case again last weekend at the Park Theater in Las Vegas, where upstart Rob Brant derailed Ryota Murata’s intentions to face former WBA/WBC middleweight champion Gennady Golovkin by decisively beating him over 12 rounds.
So now what for Golovkin?
Tom Loeffler of GGG Promotions (who was in attendance on Saturday night) told UCNlive.com, “Murata was only one of the options we were looking at. He’s a very marketable guy but Brant seemed to out work him. I still think there’s a lot of great options on the table for ‘Triple G.’ He’s the most marketable free agent out there right now. There’s big offers coming from ESPN, DAZN and also there’s a third entity and platform that’s also very interested in Triple G and the other fighters that we represent.
“I think it’s a good time for him right now and we’re just sorting through the offers to see where we can make the best deal for him.”
As for the mystery third party that has thrown its hat into the mix, Loeffler says it’s “one that does sports and is interested in getting into boxing and they recognize Triple G is a great ambassador for the sport. He’s never failed a drug test; he’s always acted in a respectful manner as one of the top athletes in the sport of boxing and they also like the international aspect of what he brings to the table – not just what he brings in the U.S. He has popularity all over the world and the fact that the fans recognize that Triple G shouldn’t have lost his titles in that second (Saul) ‘Canelo’ (Alvarez) fight.”
With Alvarez signing his mega-deal with DAZN and Manny Pacquiao formally announcing his alliance with Premier Boxing Champions and Al Haymon on Monday morning, Golovkin is basically the last remaining big name without a clear television deal or alliance. While he’s now 36 and coming off his first professional loss to Canelo on September 15, he remains a valuable commodity.
At this moment there is a bit of an arms race between the various networks/platforms to acquire big names under their banners in order to bolster their subscription numbers.
The plan is for Golovkin to return in the spring of 2019 and, with that, “There’s no big-time pressure (to complete a deal) but we would definitely have one done by the end of November or even December, if he fights at the beginning of next year or in the first quarter of next year. I’d rather wait and make the best deal for him rather than rush into a deal that might not be the best deal out there.
“Like I said, he’s the biggest free agent. In order for Canelo and DAZN to make those numbers work, that they published, they need a third fight with Golovkin,” said Loeffler, referencing Alvarez’s 11-fight/$365 million deal that begins with his December 15 bout against super middleweight Rocky Fielding, at New York City’s Madison Square Garden. The reality is anyone who faces Alvarez will have to do so on this platform.
“Look, we’re happy that Canelo got a big deal but the fight that’s coming up in December doesn’t seem to be moving the needle,” stated Loeffler, who added, “It’s just interesting that Canelo refused to fight Triple G outside of Vegas yet he has no problems fighting Rocky Fielding in MSG, where Gennady has fought numerous times.”
It’s not clear just where Golovkin will land (or if he’ll ever sign a multi-fight deal with anyone) but for a third chapter to occur with Canelo, it will be on DAZN and nowhere else. Any deal that is cut for “GGG” must have this in mind. “That’s how we would structure something,” said Loeffler. “There’s been a lot of statements out there that Triple G needs to do certain things to get a third fight with Canelo but we all feel he beat Canelo twice, so there’s really not much to prove there but, like I said, they need (Golovkin’s) services; ESPN really needs him and so does DAZN.
Currently DAZN seems to be where most of the marquee 160-pounders are situated.
“You can have a lot of middleweight champions. Gennady has already been there, done that. He’s had all the belts except for the one title that was eluding him (WBO), so I think he’s past collecting titles and everyone recognizes he should be the legitimate middleweight champion and Ring Magazine champion, so, at this point, it’s just a matter of making the deals that make the most sense for his career,” said Loeffler.
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